Inter Miami were always going to sell plenty of Lionel Messi jerseys, and they have found an ingenious way of shifting even more shirts.
Article continues below
Article continues below
Article continues below
Argentine icon starring in the StatesEverybody wants a piece of himAll-time great is a marketing dream
WHAT HAPPENED?
The seven-time Ballon d’Or winner completed a stunning move to the United States over the summer after reaching the end of his contract at Paris Saint-Germain. He has made an immediate impact in America, with a mad scramble to secure tickets sparked each and every time that he takes to the field.
AdvertisementGettyTHE BIGGER PICTURE
Off the pitch, the Argentine icon remains a marketing dream. Inter Miami have been selling their iconic 2023-24 pink home kit by the bucket load, but interest in shirts from previous campaigns has been difficult to generate.
DID YOU KNOW?
The MLS outfit have found a way around that, with the club’s inaugural white home kit from 2020 now on sale in their official shop with ‘Messi 10’ on the back despite the fact that he moved to Florida some three years after that kit was released.
WHAT HAPPENS NEXT?
That clever approach to sales should serve Inter Miami well, with everyone in the States seemingly wanting a bit of Messi. He has hit 11 goals for his new club through as many appearances – helping them to Leagues Cup glory, a place in the U.S. Open Cup final and a shot at securing a play-off spot in the MLS Eastern Conference.
